6.8X ROAS40% CPL↓8X LTV:CAC12X ROAS
SEO · AEO · Performance · India · UAE · GCC
Every number
feeds one
outcome.
Most agencies still think in keywords.
We build for LLMs, AI search, and the compounding number.
AEO-first architecture. Every channel decision maps to LTV.
6.8X
ROAS improvement
40%
CPL reduction
12+
Active clients
8+
Years in growth ops
00 /
How We Think
Every brief starts here.
Every report ends here.
Every report ends here.
We don’t optimise for the metric in the brief. We anchor everything to LTV — the compounding number — and work backwards.
Sales
Volume × AOV
↓
ARPU
Revenue per user
↓
Repeat
Retention & reactivation
↓
LTV
The compounding number
★
01 /Six Levers.
Six Levers.
Each tied to a number.
01
SEO & AEO
DA 16 → 55 in 90 days
When someone asks ChatGPT, Perplexity or Google AI who to call — we make sure it’s you. Schema, GEO architecture, entity authority, citation building.
02
SEM
35% CPL reduction on record
Paid search with zero fat. CPL-anchored. ROAS-obsessed. No vanity spend.
03
Paid Social
Up to 12X ROAS delivered
Meta, LinkedIn, TikTok. Funnel-mapped creative. Attribution-grade tracking.
04
Go-To-Market
8+ markets entered
Market entry, positioning, channel mix. Built for launch velocity.
05
Marketplace Ops
80% offline location success
Amazon, Flipkart, Blinkit, Noon. Listing ops, pricing intel, rank management.
06
Retention & LTV
8X LTV:CAC achieved
CRM, WhatsApp, re-engagement. Every touchpoint mapped to the compounding number.
01.5 /The agencies
The agencies
haven’t caught up.
The shift happening right now
Search is no
longer search.
longer search.
40% of Google searches now return AI-generated answers. ChatGPT, Perplexity, Gemini, and Claude answer questions directly — without sending a click. If your brand isn’t in the answer, you don’t exist.
Most agencies are still optimising for the blue link. We optimise for the answer.
What AEO actually means
01
Schema & Structured Data
FAQ, HowTo, Organization, Service schema. Tells AI engines exactly what you do and who you serve.
02
Entity Authority Building
Citations, mentions, backlink architecture. Builds your brand as a trusted entity in AI knowledge graphs.
03
GEO-Ready Content Architecture
Content structured to be cited by generative engines. Answer-first format, authoritative tone, zero fluff.
04
LLM Presence Tracking
We track whether your brand appears in AI answers for target queries — and close the gaps.
100%
AEO presence increase · UAE Real Estate client
DA55
Domain authority in 90 days from DA16
8+ Mkts
Markets with active AEO + SEO architecture
02 /What an engagement
What an engagement
looks like.
01
Days 1–14
Audit &
Alignment
Alignment
- Full funnel audit: tracking, attribution, channel mix
- North Star number defined with client
- Quick wins identified. Zero ambiguity on success
02
Days 15–60
Build &
Execute
Execute
- Campaigns live. SEO architecture deployed
- CRM/retention infrastructure built
- Weekly reporting tied to North Star — no vanity metrics
03
Days 61–90+
Optimise &
Transfer
Transfer
- Iteration cycles based on data, not gut
- All builds documented and transferable
- Monthly strategic review with founders, not account managers
No account managers. No playbooks. Founders run your account.
03 /Results,
Results,
not reports.
Case Study 01 · F&B · Coffee · India
From zero to
retail rollout.
retail rollout.
8X
LTV vs cost of acquisition
80%
Offline location success rate
Starting point
No digital presence. Strong offline reputation. Full stack build to offline expansion.
Case Study 02 · Real Estate · Dubai · UAE
Zero to full-stack
digital in 90 days.
digital in 90 days.
12X
ROAS across paid channels
35%
CPL reduction from baseline
DA55
From DA16 in 90 days
100%
AEO presence increase
What we ran
- Full Meta & Google Ads build from scratch
- SEO technical architecture + content strategy
- AEO optimisation for AI search discoverability
- GA4 + attribution stack implementation
04 /Brands
Brands
that stayed.
Union Square House
Real Estate · UAE
MRG Capital
Finance · India
Goodwill
FMCG · India
Manzil Motors
Automotive · India
Kazim’s Fertility Barza
Healthcare · UAE
Kroft Realty
Real Estate · India
ISG Payments
Fintech · India
The Sporing Co.
F&B · India
East Lifestyle
Healthcare · UAE
Fintech Cloud
Fintech · India
FundoBaba
Lending · India
12+
Active clients · India · UAE · GCC
05 /Operators first.
Operators first.
Shareholders second.
Co-Founder & Revenue Lead
Dushyant
Saraswat
Saraswat
- Founder & CEO, HunterGames — India’s leading gamification company
- Alibaba / Paytm JV Head · Chief of Revenue & Growth, Paytm
- CMO, Paytm Payments Bank
- Head of Digital Business, Disney India
- Founder, ICICI Bank Payments & Payment Solutions
Co-Founder & Growth Lead
Utkarsh
Upendra
Upendra
- 8+ years scaling D2C, Real Estate, Fintech & Automotive brands
- Built performance systems for Urban Space, SLAY Coffee, Rebel Foods
- Full-stack: paid channels, CRM, marketplace, GTM
- Specialist in funnel architecture, retention & LTV
- Active operator across India, UAE & GCC markets
Director & Image Architect
Roli
Rajawat
Rajawat
- Founder, Re-invent Image
- Senior Faculty, Indian School of Image
- Head of Marketing & Events, Fashion TV India
- Ogilvy / Grey / JWT — leading brands in India
- Brand identity, visual strategy & positioning
Three steps. First one is ours.
Build your
revenue engine.
01
Brief Call
30 minutes
02
Audit & Proposal
5–7 business days
03
Engagement Start
Within 2 weeks of sign-off
Real Estate · FinTech · D2C · BFSI · Automotive · Healthcare · F&B
06 /Start the
Start the
conversation.
No pitch. No deck. Just the right questions.
What happens next
01
We read it same day
No auto-responder. Utkarsh or Dushyant reads every submission personally.
02
30-min brief call
We ask the questions your last agency never did. No pitch, no deck walkthrough.
03
Audit & proposal in 7 days
Full funnel audit. Structured proposal with scope, metrics, and timeline. No ambiguity.
Or email directly
utkarsh@mhgdigital.in